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(so you never have to guess again, mama) Hi sweet friend, it’s Anne — currently remembering holding up a 9–12M romper to one of my girls like “please still fit for one more month?” while they just giggle and try to eat the tag. If you’ve ever stared at a size chart feeling completely lost, welcome to the club. Babies grow at warp speed, brands size completely differently, and one wrong choice means another package headed back to the post office. I’ve been there more times tha

(a gentle guide from one mama heart to another) When Gabby was brand new, her skin was so delicate — the tiniest thing would leave red patches, and my heart would ache watching her fuss. Two years later and she still struggles with eczema and sensitive skin. And Lou breaks out in hives and rashes from pretty much anything. That’s why I learned how much the little choices matter: the fabrics we wrap them in, the products we use, the quiet ways we care for them. If your baby ha

(quiet ways to hold these fleeting days a little closer) Hi sweet friend… it’s Anne, curled up in the glow of the Christmas lights we haven’t taken down yet. New Year’s always hits me deep in the mama heart — reflecting on how another year has slipped by, how our babies have grown in ways that make me proud and ache all at once. These aren’t big, loud traditions. They’re the soft, sacred ones that let us pause amid the chaos, breathe in the love, and tuck these precious momen

(because the holidays should feel like magic, not mayhem) Hi sweet friend! Anne here, currently hiding in the closet with coffee while Gabby & Lou decorates the house with every shiny thing she can find. Christmas with little ones is pure heart-explosion chaos — twinkly lights, sticky fingers, and way too many emotions (mine, mostly). But over the last four Christmases, I’ve collected a few shortcuts that keep the joy high and the meltdowns low. These are the hacks that let m

(plus my foolproof tips for holiday magic without the meltdown) Hi sweet mamas! Anne here, with Gabby & Lou curled up by the Christmas tree in their favorite pj's. The holidays are hitting different this year — the girls are old enough to “help” decorate (read: eat the gingerbread ornaments) and I’m over here tearing up at every twinkly light. If you’re like me, you’re already dreaming of those family Christmas photos, the matching PJs on Christmas Eve, and that first Santa p

Hi mamas! Anne here from Gabby Lou Baby. If you’re anything like me, you blink and your tiny squish is suddenly sitting up, smiling, or turning ONE. These monthly milestone photos are my absolute favorite way to freeze time — and the good news? You don’t need a professional to make them look straight-out-of-Pinterest adorable.   Here’s my exact recipe for sweet, timeless photos using just your phone and whatever sunshine is pouring through your windows.   1. Pick the Perfect

(a love letter from one Pima-obsessed mama to another) Hi sweet friend! Anne here (and my girls are currently wearing their third Pima dress of the day). Every single piece in our shop is made from the softest Peruvian Pima cotton — the kind that feels like a cloud and somehow gets even softer with every wash. But I know how scary it can feel to toss those precious (and sometimes pricey!) little outfits in the laundry. So, here’s my exact routine for keeping our Pima looking