Hello

When my daughters were born, I found myself standing in baby stores frustrated. Everything was either scratchy synthetic fabric that I wouldn't want against my own skin, or it was so plain it felt like an afterthought. I wanted something different for my girls: clothing that felt like a tiny hug, made with real care, and pretty enough to photograph and treasure forever.

So I started Gabby Lou Baby.

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Every piece in our shop is made from 100% Peruvian Pima cotton: one of the softest, most hypoallergenic fabrics in the world. We create every design with one question in mind: would I dress Gabby or Lou in this? If the answer is yes, it earns a spot in the shop.

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We're a tiny, mama-run shop based in Edmond, Oklahoma. That means when you order from us, I personally pack your order. I tie the ribbon. I wrap it in the tissue paper. I think about your baby wearing this to their first birthday or their coming-home-from-the-hospital photos, and I smile.

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These days are fleeting. The tiny fingers, the newborn smell, the way they fit perfectly on your chest, it all goes so fast. I want the clothes your baby wears during these moments to be worthy of them.

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With so much love,

Anne, Gabby & Lou ♡